L'Autèntica
Pizza de la bona
Visual identity, applications, web design
This work is an integral renovation of the brand done from the redefinition of its marketing discourse, a new visual identity and the design of applications. We have emphasized the proximity concept, from the process of the elaboration of the pizzas until the communication with customers.
The logotype
A portion with capital P
From the idea of a triangular portion of pizza as its singular component, we work on a typographical logo which allows a referential association between the brand and its product.
Chromatic range and pictograms
Applications
We reinforce the idea of high quality product by choosing a chromatic range related to the Mediterranean landscape and the typical ingredients from this area (wheat, flour, olives, etc.) and using not very industrial-processed supports and textures.
Communication
We propose a new baseline -the best pizza ever- and a variety of slogans to tune in the firm’s marketing communication to the new image we want to project: fresh, dynamic and close/nearby. These are popular expressions which offer the brand its own style and language.
App interfaces and web
We develop a corporative image by designing the interfaces of the application and the website of L’Autèntica. We combine simple shapes, a modular structure and suggestive picture to make the home delivery order easier.