MUD'14 Festival
Músiques disperses
Identity, Advertising, Web
Year after year, Dispersed Music (MUD) is a genuine festival that prevents the categorizing of styles and bets on experimentation with its programming. Passed on by this melomaniac spirit, we give emotion and passion to its design and marketing communication.
Advertising Campaign
Only what you
can’t retain matters
For the advertising and leaflets of the edition of 2014, we thought up a character that had been living with an illusion for a long time. He finishes this absurd research when he realises that the essence of what he hopes has passed away and he cannot retain it. He can only remember it.
Making-of
Nothing has been the same since the day we decided to trust SopaGraphics to design all the marketing graphs of the MUD Festival. I feel encouraged by the enthusiasm they put in their work. How they got the idea of the project and how they have gone further to understand the festival’s philosophy with originality and effort is lovely. If we think about how difficult it is to find an absolute compromise in talented people, it is evident that they give their best.
Our image radically changed with their work. They have helped us to show what we are through the visual communication. I can affirm that their design reflects the MUD festival better than what I could say only in words. In fact, rather than becoming predictive, they surprise me again every year. Nothing has been the same. If I don’t work with them, I think I would give it up.
Antoni Gorgues
MUD Festival director
