Your smile inspires us
In order to reflect the human factor involved in Enèresi’s medical practise, we have planned to change the brand’s publicity and the graphic components. Through a communicative strategy in which content and form both reinforce themselves; we transmit the main vision of this group of odontologists and dental surgeons: looking towards aiding the patient’s welfare.
Advertising 'Smile, the instant
that changes all'
We pay attention to what a smile offers to our daily life. A simple gesture full of meaning that returns us to tenderness and shows satisfaction or happiness for our success.
A new and closer style
Enèresi knows that their professionalism places people in the forefront. The new baseline that we have designed – Your smile inspires us - shows this vocation for service. Therefore we have used materials with a very outstanding texture and a cream-coloured range combined with the corporative blue for the new publicity. This way we provide the applications with warmth and connect to the methodological principles of the brand.
Design of the website interface
As a result of the advertising campaign, the new website is directly addressed to the potential clients of Enèresi and connects with their emotions. For the design of the graphic interface, we have categorised the information with a chromatic and a typographic choice that improves the visitor’s experience.